Released on: January 28, 2008, 6:26 pm

Press Release Author: Jamie Knapp

Industry: Industrial

Press Release Summary: Midbrook, Inc. is making gains through the manufacturing and
licensing rights to CapSnap line of HOD bottling equipment. In August of 2004,
Portola Packaging sold the manufacturing and licensing rights to Midbrook, Inc., an
industrial custom machine and fabrication house located west of Detroit, Michigan
USA. Along with this sale came the marketing, engineering, sales, service, and
parts business for all of the legacy systems around the world.

Press Release Body: "We wanted to get off on the right foot in the industry", says
Don Reeder, GM of CapSnap for Midbrook, "so we took a calculated, slow pace in
getting started. First we wanted to shore up the representation of the equipment
and the partnerships that CapSnap had forged. Next, we wanted to build a few
systems to get the feel for the bottled water business, improve the equipment, and
look to the future. We are now in stage three of our plan which is to promote the
line."

Midbrook has its roots firmly planted in the automotive industry. They have been
manufacturing part washing systems and material handling equipment for over 30 years
and have well over 1,000 systems worldwide. They are ISO9001:2000 certified along
with continuing the NSF component certification that the CapSnap line has carried
for many years.

"CapSnap has become synonymous with quality and innovation in the 5-gallon industry.
Midbrook will carry this tradition on and bring a continuous improvement process
with advancements in the equipment and the technology behind it," Reeder states.
With an engineering partner in Sao Paulo, Brazil, Midbrook is poised to bring its
high quality CapSnap equipment to the forefront in the Latin American, Asian, and
Middle Eastern markets as well. "Brazil gives us engineering options to meet the
time constraints that many of our customers have."

The cost of labor and delivery continues to erode profits for many bottlers. Plant
efficiencies must be optimized while keeping labor burden in check. Advancements in
material handling, automation, palletizing, robotics, and racking will bring these
efficiencies to the bottler. Standardization of bottles, racks and closures will
help bottlers to take better advantage of this technology. Innovations in sensing,
actuation and other controls bring more efficiency to the equation. Mating these
controls to a Human/Machine Interface with adjustability will give the operator
greater command and effectiveness.

Quality assurance and inspection are also areas where the bottler can benefit from
technological advancements. The processes of leak detection, contaminant detection,
photometric inspection, and cleaning chemistry all lend themselves to bringing a
greater sense of quality and security of the product to the marketplace. Ozone and
other sanitizing agents will also continue to grow in scope of use.

Midbrook kept many of the key relationships that CapSnap had in place when they
bought it. One crucial partnership is with CapSnap Europe Packaging, GmbH (CSE) in
Austria. CSE is the exclusive representative of the CapSnap equipment line in
greater Europe.


Web Site: http://www.midbrook.com

Contact Details: Midbrook Cleaning Systems
2080 Brooklyn Road
Jackson, MI 49203
517-787-3481
mktg@midbrook.com
Jamie Crowley